Audi plans to invest three billion euros to double its sales network in China. “We believe that the passenger car market in China will rise this year by eight to ten percent. We are confident that we will grow faster, especially because the premium segment in China shows stronger growth than the overall market,” said the China CEO of Audi, Dietmar Voggenreiter.
Last year China was for the first time the biggest market for Audi worldwide. In 2011, the deliveries of Volkswagen subsidiary in China had increased by 37 percent to more than 313,000 vehicles.
Together with its Chinese partners in China, Audi wants to invest three billion euros in the next five years. “Part of it is contributed by our new factory in Foshan, south China,” said Voggenreiter. The expansion of the sales network was progressing. “We currently have 200 dealers. We want to expand the network over the next two years to 400, especially in the so-called second-tier cities.”
Although China has announced that in the future government will have to purchase the vehicles of the Chinese autocompanies for official use, the Audi managers responded calmly. It is normal that the government reduce subsidies. “The car for the government is no longer synonymous for Audi. That was twelve years ago with the first A6 or otherwise.”